ATCQ, KRS, NAS & AZ, Pete Rock & C.L. Smooth and more. Sprite surely didn’t take it easy when they set their minds to the new marketing strategy in the early 90’s. Once they made their decision, they went all out starring Hip Hop artists in their commercials.
You can say about it what you want to say, since it might have been the start of sell-outs and the end of Hip Hop. But it is what it is, and I believe it’s actually quite innocent and really fun to watch.
The tagline is kinda ironic though, when Sprite is like the one drink that gets me even thirstier after drinking it. And let’s not forget to mention the additives and health risks Sprite brings along, educate yourself (Sprite Ingredients Explained – The Smiling Man on HubPages).
That being said, let’s check out this low quality but high entertaining clips of Kurtis Blow, Kid N Play, Kris Kross, ATCQ, Lost Boyz, Pete Rock & C.L. Smooth, KRS-One & MC Shan, NAS & AZ, Missy Elliot, Goodie Mob, Fat Joe, Common, Mack 10, Afrika Bambaataa and Drake spitting ‘Obey Your Thirst’ through the years. ‘Never forget yourself ’cause first things first, grab a cold, cold can, and obey your thirst.’ Hahaha, enjoy!
Kurtis Blow ’86
Kid N Play ’91
Kris Kross ’93
A Tribe Called Quest ’94
Lost Boyz ’97
Pete Rock & C.L. Smooth ’95
KRS-ONE & MC Shan ’95
NAS & AZ ’97
Missy Elliot with Kobe Bryant & Tim Duncan ’98
And above all the others: The Sprite Voltron commercial.
This is one out of 5 commercials Sprite dedicated to combining anime serie Voltron and various Hip Hop artists. Check out Goodie Mob, Fat Joe, Common, Mack 10 and Afrika Bambaataa in the battle against King Zarkon. Hahaha this intro makes me laugh every single time. ‘This Hip Hop culture of yours is making a big buzz around the universe, and I’m not feeling it. The breakdancing, the graffiti art, the rhyming, the DJing, it all has to go.’ And especially ‘You haven’t experienced real playa hate until you‘ve felt the wrath of King Zarkon.’
Drake with 40 and Boi-1da 2010
No part of the 90’s Hip Hop ads and by far not as cool, but one more additional clip I ran into.
So how y’all feel about this? Agree with me on the fairly innocent and highly entertaining?